A few months ago I shared the design for the 2014 Sochi Olympic medals and promised more information. Better late than never, I suppose.
While I’ve deemed Sochi as a potential “hot mess,” I’ve decided that its Olympic medals are quite nice. Sochi’s medals are a bit reminiscent of the ones awarded 10 years ago in Lillehammer, Norway. According to the Sochi Olympic Committee, the medals include a “mosaic of designs” from cultures within the Russian Federation. The metal-polycarbonate design also represents the Caucasus Mountains in Sochi and its coast along the Black Sea. This winning design is from advertising agency Leo Burnett. The American company and its team of four Russian designers crafted the winning look which will hang around the necks of medalists at both the 2014 Olympics and the 2014 Paralympic Games.
Double toilets, corruption, and unfinished construction aside, Sochi got it right with its medal design. While I loved Vancouver’s games and the symbolism in its medal design, Sochi’s medals are a definite improvement, returning to a more traditional aesthetic which I appreciate. Enjoy the slide show below! – Faster, Higher, Stronger