2014 Medals – Sochi Scores!

A few months ago I shared the design for the 2014 Sochi Olympic medals and promised more information.  Better late than never, I suppose.

While I’ve deemed Sochi as a potential “hot  mess,” I’ve decided that its  Olympic medals are quite nice.   Sochi’s medals are a bit reminiscent of the ones awarded 10 years ago in Lillehammer, Norway.  According to the Sochi Olympic Committee, the medals include a “mosaic of  designs” from cultures within the Russian Federation. The metal-polycarbonate design also represents the Caucasus Mountains in Sochi and its coast along the Black Sea.   This winning design is from advertising agency Leo Burnett.  The American company and its team of four Russian designers crafted the winning look which will hang around the necks of medalists at both the 2014 Olympics and the 2014 Paralympic Games.

Double toilets, corruption, and unfinished construction aside, Sochi got it right with its medal design.  While I loved Vancouver’s games and the symbolism in its medal design, Sochi’s medals are a definite improvement, returning to a more traditional aesthetic which I appreciate.   Enjoy the slide show below! – Faster, Higher, Stronger

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1 Comment

Filed under 2014 Sochi Olympics

One response to “2014 Medals – Sochi Scores!

  1. Judith

    Thank you for educating me. I never knew the medals were different each time. How neat. I am so glad to know this. Keep up the information.

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